Media Communication – BASICS OF DIGITAL MARKETING
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This material will enable its readers to be able to: Market their businesses on social media, use email campaign, online and mobile marketing – with little cost, to maximise own profits.
1500 in stock
Online advertising, also called online marketing, internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers – in order to increase patronages.
It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
Online advertising frequently involves both a publisher (who integrates advertisements into his/her online contents), and an advertiser (who provides the advertisements to be displayed in the publisher’s contents).
There could be agencies who serve as intermediaries between publishers and advertisers.
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